Start here
Database Reactivation
Your core engine. AI strikes up natural SMS conversations with every cold lead and old enquiry – turning a forgotten list into a five- or six-figure pipeline of booked consults.
- 41% avg reply rate
- Results in 7 days
For law firms
Turn the leads you’ve written off into booked consults.
MatterRenew revives your firm’s old enquiries and cold leads with automated SMS follow-up – and books them straight into your diary. Without anyone on your team making a single call.
Built for consumer-facing firms · No call centre · Results in 7 days
Amy Reed
Commercial Lawyer & Founder, MatterRenew
The quiet leak
Your next ten clients are already in your system. You just stopped following up.
Old enquiries, unconverted consults, leads that never picked up the phone. Chasing them by hand is nobody’s job – so it never gets done, and the revenue quietly walks out the door.
70–90%
of enquiries never convert
Most people who contact a firm go quiet. They sit in your system as a sunk cost – paid for, then forgotten.
16×
dialled, then written off
Intake calls a lead a handful of times, gets voicemail, and gives up. The lead isn't dead – the follow-up is.
$0
recovered from doing nothing
Every quarter that list grows. Competitors are one text away from the matters you already paid to generate.
How it works
A done-for-you reactivation campaign – live in about a week.
No new software for your team to learn. No closers, no call centre. Just conversations that turn a forgotten list into booked matters.
- 01
We upload your dormant list
No tech setup, no migration. You hand over the old enquiries and leads sitting in your CRM – we handle the rest.
- 02
AI starts natural SMS conversations
Each message is personal and contextual – never bulk-blasted. It opens with a humble nudge, qualifies interest, and keeps it human.
- 03
Booked consults land in your diary
Interested prospects are qualified and scheduled automatically against a real, named person at your firm. You just show up to the call.
See it in action
This is the SMS that books the consult.
Not a blast. Not a robot. A natural, one-to-one SMS that opens with a humble nudge, qualifies the matter, and reads like a real person from your firm.
The lead replies because it feels human – and books straight into your diary. No one on your team picked up the phone.
Marsden Legal
Hey, it's Sarah from Marsden Legal. Is this the same Ben who enquired about a compensation claim? 👋
Yes, it is
Ok, one of our solicitors asked me to reach out – but I hate bothering people with unwanted phone calls. Are you still looking to make a claim?
I am yeah
Great – was your injury from a car accident or at work?
car accident
50 bookedConsults this month
💰$9,240Recovered this week
What we run for you
AI systems that work your leads around the clock.
Start with reactivation to pull revenue from the list you already have – then plug the leaks that lose tomorrow’s enquiries.
Speed-to-Lead
The first firm to respond wins. New enquiries get a personal reply in under 60 seconds, 24/7 – qualified and booked before a competitor even sees the notification.
- <60s response
- 3× more conversions
Out-of-Hours
Every enquiry after 5pm is one your competitor gets on Monday. AI qualifies and books evening and weekend enquiries while you rest – so your diary is full before the week starts.
- 40% of leads after hours
- 0 missed enquiries
Google Reviews
Your reputation is your most valuable sales tool. AI responds to every Google review in your firm's voice, 24/7 – turning your profile into a trust-building machine.
- 100% reviews answered
- 0 hrs of admin
Proof
The same system, already booking consults for a law firm.
Compensation law firm
$98K
in fees from enquiries the firm had written off
A compensation firm handed over 467 cold leads – old enquiries its intake team had chased and given up on. 103 asked for an instant callback. 93 booked consultations. Even at a conservative 25% close rate, that’s $98K in fees from a list collecting dust.
467
old enquiries reactivated
103
asked for a callback
93
consults booked
$98K
in recovered fees
Why law firms have the best lists to reactivate.
One matter pays for the lot
Legal fees run into the thousands. So even a handful of revived enquiries covers an entire reactivation campaign many times over – the maths works in your favour from the first booking.
Clients shop around, then stall
People enquire with several firms, then go quiet – busy, nervous, or waiting on a decision. A warm SMS weeks later reaches them exactly when they're finally ready to act.
Your intake can't chase forever
Reception calls a new enquiry a few times, gets voicemail, and moves on. The follow-up that actually books the consult never happens. This is that follow-up – done for you.
Beyond legal, the same system has generated $600K+ in 90 days for other lead-reliant businesses – delivered with our reactivation partner, Evara. Your numbers will depend on the size and value of your list.
Revenue calculator
How much is hiding in your old enquiries?
Move the sliders to your firm’s numbers and see the fees sitting in the list you already have.
2,000
80%
Typically 70–90% for most firms
$3,000
What one new matter is worth to the firm
41%
Our campaigns average 41% – industry avg is 8%
12%
Of those who reply, how many become clients?
Where it comes from
● Untapped fees- Non-client leads
- 1,600
- Expected replies
- 656
- Expected new clients
- 79
Estimated fees unlocked
$237,000
2,000 leads× 80% non-clients = 1,600
1,600 leads× 41% reply = 656
656 replies× 12% convert = 79
79 clients× $3,000 fee = $237,000
An illustration, not a guarantee – your numbers depend on the size and value of your list. The 41% reply rate reflects results delivered with our partner, Evara.
In their words
Real businesses. Real revenue. No vanity metrics.
“Within 2 weeks we had 23 calls booked from a database we'd written off completely. Genuinely incredible.”
Sarah T.
Founder, Apex Home Services
“I was sceptical. But after $62,000 in 3 weeks from a list we hadn't touched in 2 years, I'm a complete convert.”
Marcus W.
Owner, Peak Performance Gym
“Setup was quick and the results were immediate – $28K of work booked in the first month from after-hours enquiries alone.”
Laura K.
MD, Clearview Windows & Doors
Who you’re partnering with
A partner with skin in the game – not another vendor.
I’m Amy Reed – a lawyer, and Evara’s strategic partner for the legal sector. I’ve sat where you sit: watching good enquiries go cold because chasing them down was never quite anyone’s job.
Because I know how firms actually run – intake, conflicts, the way a sensitive matter needs to be handled – I make sure the follow-up sounds like your firm, not a call centre. And I’m not here to sell you software and disappear: MatterRenew only wins when your firm books real consultations from leads you’d already paid for. Your result is my result.
“Most agencies chase the new. We revive the forgotten.”
Find out how much revenue is hiding in your old leads.
Watch the 5-minute walkthrough, tell me about your firm, and I’ll show you exactly what a reactivation campaign could pull from your list.
- No contracts
- Free strategy call
- Results in 7 days